The Oberoi Patisserie
New Delhi
Details
The Oberoi Patisserie, New Delhi, is a favourite among many with its classic bites and sugary treats. As loved as it is, It was time for a bit of change — a contemporary glaze to this spot of sweet nostalgia. The design challenge here was to be playful without coming across as too quirky. A balance of lightheartedness and old-school flair. With this brief, our team designed the patisserie’s refreshed packaging collaterals, in tune with the interior renovations.
Services
Identity Design
Packaging Design
Year
2024
The first thing we had to nail was the project’s tonality — its charm. We explored copywriting routes of witty humour, which were used as tidbits on the takeaway cups and coasters. The boxes themselves had their own focal point, collages to bring a smile to your face. Larger-than-life delicatessen products were put together in a surreal vintage-art style. Inspired by a Parisian bistro, our colour palette was vibrant yet soothing — much like the place itself.
Be it a gifting gesture or a regular midday bite, we wanted the customers to enjoy the experience of the place as a whole. And so, from ribbons and butter paper to menu cards and gift boxes, we connected all the crumbs to create a memorable and effective brand identity.