
Maya Pistola Agavepura
100% Agave Spirit
Details
Distilled from wild Agave Americana harvested on the Deccan Plateau, Maya Pistola set out to do something no Indian brand had done before: build a homegrown agave category from zero.
Shelf presence was non-negotiable. Positioned beside premium whiskies and tequilas, the bottle had to signal a sipping spirit, something to linger over rather than knock back.
The identity centres on Maya, a heroine drawn from Mayahuel, Mexico's agave goddess. Comic-book illustration follows her voyage from Mexico to the Deccan, a tale of ascent, purity, and honesty that doubles as the brand's own origin story.
Services
Identity Design
Packaging Design
Website Design
Year
2021
Agency: AGENC
Creative Direction: Anuradha Thirani, Karan Singh, Harjot Singh
Design: Karan Singh, Harjot Singh
Illustrator: Tanya Saggi











