Maya Pistola Agavepura : Phoenix Anejo

Limited Edition 100% Agave Spirit

Details

The original Maya Pistola identity, created in 2020, told the legend of Mayahuel, the goddess who carried agave from Mexico to India's Deccan Plateau.

Then, on Christmas Eve 2021, fire swept through the rickhouse and took nearly every ageing barrel with it. A small run of Añejo, aged 20 months in virgin American white oak, made it out. That surviving batch became the Phoenix Añejo, launched in January 2023.

Look through the clear glass and a phoenix lifts off behind Maya. Rendered in black, gold, and amber, the artwork memorialises the barrels that burned and honours the bottles that didn't.

Services

Packaging Design

Year

2022

Agency: AGENC
Creative Direction: Harjot Singh, Anuradha Thirani
Identity Design: Harjot Singh

Agency: AGENC
Creative Direction: Harjot Singh, Anuradha Thirani
Identity Design: Harjot Singh