Lyrah : Alfresco Bar

Trident, Gurgaon

Details

For Trident Gurgaon's open-air bar, everything traces back to Orpheus and his lyre, the name included.

Serif letterforms bend like strings and link like stars, holding the identity between the celestial and the botanical.

Typography with the breath of a wind instrument and colours pulled from the earth mirror the terrace the brand lives on: contemporary comfort under an open sky.

Services

Brand Identity

Packaging Design

Year

2023

Agency: AGENC
Creative Direction: Harjot Singh, Anuradha Thirani
Identity Design: Harjot Singh

Agency: AGENC
Creative Direction: Harjot Singh, Anuradha Thirani
Identity Design: Harjot Singh