Lyrah : Alfresco Bar

Trident, Gurgaon

Details

We worked on the naming, identity, and print collaterals for Trident Guragon’s Alfresco Bar, Lyrah. Derived from the mythological tale of Orpheus, the overall branding is an elegant balance of celestial wonder and botanical harmony. The identity is nuanced with curvatures symbolic of the lyre and its soulful notes of melodies, where each serif form interconnects as a visual play on the idea of a constellation.

Services

Brand Identity

Packaging Design

Year

2023

Our design narrative extends into subtle wind instrument-like typography and earthy, immersive colours, creating an atmosphere of contemporary comfort – matching the mood and interiors of the space.

Agency: AGENC
Creative Direction: Harjot Singh, Anuradha Thirani
Identity Design: Harjot Singh

Agency: AGENC
Creative Direction: Harjot Singh, Anuradha Thirani
Identity Design: Harjot Singh

Agency: AGENC
Creative Direction: Harjot Singh, Anuradha Thirani
Identity Design: Harjot Singh

Agency: AGENC
Creative Direction: Harjot Singh, Anuradha Thirani
Identity Design: Harjot Singh

Agency: AGENC
Creative Direction: Harjot Singh, Anuradha Thirani
Identity Design: Harjot Singh