The Mindful Pantry

The Mindful Pantry is an endeavour to simplify and demystify the notions of Wellness, Nutrition and Mindful Eating by creating a range of products that are not only nourishing for our bodies but also satisfying and pleasurable for the palate.

Challenge :The Mindful Pantry looked to me to help craft a new strategy and brand platform, and an overhaul of its identity, packaging and digital presence.

Solution : I developed a brand identity that deploys minimal graphic patterns — the logo and a pop colour palette—that reflects the purity of the ingredients and colourful jars that stand out in stores and look great on social media.