Maskaa
Modern Mithai
Details
Maskaa asks why Indian sweets shouldn't sit beside the world's finest confectionery, and answers with packaging to match.
Rippling wave motifs recall butter melting, stacked in layers the way mithai itself is built.
A wardrobe of soft pastels and richer, deeper shades covers every gifting occasion on the calendar. The design stays quiet on purpose: the sweets are the show.
Services
Packaging Design
Year
2023
Agency: AGENC
Creative Direction: Harjot Singh, Anuradha Thirani
Design: Harjot Singh