Maskaa
Modern Mithai
Details
Maskaa, is all about modern mithai. We revisited how traditional Indian delicacies are perceived by designing an identity and packaging style comparable to that of sweet treats globally. The wave patterns symbolise butter’s soft, smooth texture, layered to represent the complexity of typical Indian sweets.
Services
Packaging Design
Year
2023
We chose pastels and moodier colours to cater to our country’s gifting market through various seasons. This simple, elegant approach allows the user to focus on their butter half – the sweets, of course.