Koishii

Koishii sits at the very top of The St. Regis Mumbai, and the brand had to earn that altitude. Its name fuses two Japanese ideas, falling in love and the warmth of devotion, and that sense of longing runs through everything.

Nikkei cuisine shaped the visual world: Peru's produce, Japan's precision, mornings in Lima, evenings in Tokyo.

At the mark's heart sits a stylised Aztec eye, softened by calligraphic brushwork and motifs of dawn, dusk, and devotion. The colours travel too, from the desert sands of Peru into Fuji blue. Half a planet separates the two countries; on the plate and on the page, the pairing feels inevitable.