Koishii
The St. Regis Mumbai
Details
A restaurant located at the penthouse level of St. Regis. Mumbai, Koishii’s brief was to stand tall – making a mark above the rest.
The name Koishii is rooted in two words; Koi, the act of falling in love and Itishi, the warmth you feel when you do something for the one you love. We dug deeper into this meaning, one of longing and the state of being in love – being in love with travel, people, moments, and most importantly, two dynamic cultures.
Services
Brand Identity
Year
2022
We travelled through history and discovered the journey that brought together Peruvian ingredients and Japanese culinary techniques. We designed a style that marries two ends of the world to bring out flavours like no other. With days beginning in Lima’s Plaza de Armas and nights ending in Shibuya, Tokyo, we developed Koishii’s brand story, collaterals, and identity with love and for love.
The overlap of cuisine inspired an overlap of design elements. Each symbolic, together iconic. From hues of Peruvian sands to Mount Fuji blues, our classic, timeless, and yet contemporary branding paid homage to all the minute details that plates a perfect picture. Visualising this fresh perspective, the stylized Aztec eye took centre stage and blended with strokes of Japanese calligraphy alongside emblems of day, night, and lasting love.
And although Peru & Japan might be two worlds apart, the coming together of Koishii was quite a match made in heaven.
