Furlicks
Oral Strips
Details
Looking to fill the gap of easy-to-administer, orally dissolving pet supplements, Furlicks had a lot on their plate – if you’ve ever tried to give your dog or a cat a pill, you’d know. So we handled the rest. We worked on building their identity in the market ground-up with branding, packaging, social media, photoshoots, an overarching brand guide, and collaterals for an outdoor event.
Looking to fill the gap of easy-to-administer, orally dissolving pet supplements, Furlicks had a lot on their plate – if you’ve ever tried to give your dog or a cat a pill, you’d know. So we handled the rest. We worked on building their identity in the market ground-up with branding, packaging, social media, photoshoots, an overarching brand guide, and collaterals for an outdoor event.
Looking to fill the gap of easy-to-administer, orally dissolving pet supplements, Furlicks had a lot on their plate – if you’ve ever tried to give your dog or a cat a pill, you’d know. So we handled the rest. We worked on building their identity in the market ground-up with branding, packaging, social media, photoshoots, an overarching brand guide, and collaterals for an outdoor event.
Services
Brand Identity
Packaging Design
Year
2023
We began with the identity – the foundation of it all. To do this, we dove deep into understanding what builds trust between a brand and a pet owner. We realised that pet-first families preferred bright, engaging colours, and easy-to-use items that weren’t overwhelming. No fuss, no problem. And so, our identity explorations built this out with colours that evoke happiness, a playful font – and, the hero of it all, the fur-like texture.
We began with the identity – the foundation of it all. To do this, we dove deep into understanding what builds trust between a brand and a pet owner. We realised that pet-first families preferred bright, engaging colours, and easy-to-use items that weren’t overwhelming. No fuss, no problem. And so, our identity explorations built this out with colours that evoke happiness, a playful font – and, the hero of it all, the fur-like texture.
We began with the identity – the foundation of it all. To do this, we dove deep into understanding what builds trust between a brand and a pet owner. We realised that pet-first families preferred bright, engaging colours, and easy-to-use items that weren’t overwhelming. No fuss, no problem. And so, our identity explorations built this out with colours that evoke happiness, a playful font – and, the hero of it all, the fur-like texture.
The next step was to extend this brand persona into eye-catching, fun packaging. For each of the 6 variants, we came up with distinct colourways, relatable packaging copy, and custom icons. The outer box was designed to have individual inserts inside with the brand colours and product-based copy as well.
The next step was to extend this brand persona into eye-catching, fun packaging. For each of the 6 variants, we came up with distinct colourways, relatable packaging copy, and custom icons. The outer box was designed to have individual inserts inside with the brand colours and product-based copy as well.
The next step was to extend this brand persona into eye-catching, fun packaging. For each of the 6 variants, we came up with distinct colourways, relatable packaging copy, and custom icons. The outer box was designed to have individual inserts inside with the brand colours and product-based copy as well.
Agency: AGENC
Creative Direction: Harjot Singh, Anuradha Thirani
Design: Harjot Singh
3D Design: Pratyaksh Behl
Motion Design: Shaurya Bhardwaj
Agency: AGENC
Creative Direction: Harjot Singh, Anuradha Thirani
Design: Harjot Singh
3D Design: Pratyaksh Behl
Motion Design: Shaurya Bhardwaj
Agency: AGENC
Creative Direction: Harjot Singh, Anuradha Thirani
Design: Harjot Singh
3D Design: Pratyaksh Behl
Motion Design: Shaurya Bhardwaj
Agency: AGENC
Creative Direction: Harjot Singh, Anuradha Thirani
Design: Harjot Singh
3D Design: Pratyaksh Behl
Motion Design: Shaurya Bhardwaj
Agency: AGENC
Creative Direction: Harjot Singh, Anuradha Thirani
Design: Harjot Singh
3D Design: Pratyaksh Behl
Motion Design: Shaurya Bhardwaj
