Furlicks

Pills and pets don't mix, so Furlicks solved it with supplement strips that dissolve on the tongue. The brand needed everything built from scratch: identity, packaging, social media, photoshoots, a governing brand book, and materials for an outdoor launch.

Research pointed to what earns a pet parent's confidence: cheerful colour, approachable type, zero clutter. One signature element ties it all together, a texture that reads like fur.

Each of the six products owns a colour, a set of bespoke icons, and copy written for pet people. Open the outer box and the insert inside continues the story.