Cinetone

Independent cinema needed a home for screenings, conversations, and premieres, and Cinetone became it. Its brand had to think internationally while staying rooted locally, a principle carried through the identity, pitch decks, and Instagram debut.

A clapperboard, tilted mid-snap, gives the logo its energy: motion frozen into a mark, set in an assertive sans serif that never shouts.

Those same diagonals become frames, cropping stills from any genre into the brand's signature view. Warm pastel tones, contemporary type pairings, and flexible templates round out a system that launched the platform's feed and pitch materials alike.